Treasure Isle Jewellery
A catalog website for a new PEI jewellery shop, built to showcase products, tell the brand story, and bring more buyers into the store.
The problem
Treasure Isle Jewellery is a new PEI jewellery shop built around in-person browsing, local trust, and a warm coastal retail experience. The goal was not to build a full e-commerce checkout. The goal was to create a polished catalog-style website that helps customers discover the shop, understand the brand, browse the kind of jewellery available, and feel motivated to visit in person or reach out.
What is being built
The website gives Treasure Isle a stronger public presence as the shop opens, with space for collections, product browsing, brand story, location details, and customer inquiries. The design direction focuses on a refined local boutique feel: elegant, coastal, warm, and clear, without making the brand feel like a tourist souvenir shop or a generic online retailer. The site also includes a CMS, so the owner can keep products, collections, and content current without needing a developer for every update.
Scope & key features
Current status
In progress. The site is designed to support real-world sales by helping buyers preview the jewellery online, then visit the shop with more confidence and intent. A full case study will be added once the finished project can be reviewed and documented properly.